In a space that's more competitive and saturated with content than ever, a concise social media strategy to you the focus you to reprioritize your efforts. Without one, you might end up posting for the save of posting. We put together a 9-step social media marketing roadmap to keep you on track and run with the best of them. Whether you're completely new to social media or want to check your priorities and level up, this guide has you covered.
#1 Research, Audit, Analysis, and Strategy
Wondering why your social media efforts aren’t producing the results you wanted? Maybe it’s time to take a fresh look at your social media strategy by compiling data and shifting focus to improve outcomes.
#2 Content Ideas & Planning
The strength of your social media is determined by the strength of your content. Brands have to drum up fresh social media content ideas to keep their followers interested and attract new people to their account. It’s competitive, time consuming, and should ideally add value to your customer experience. Need help planning your content month to month? Try ContentDash.
#3 Content Production
Creating epic content is not necessarily easy, but it doesn't have to be as difficult as it might sound. By implementing particular tools and making sure you're staying relevant in terms of your brand and audience, you can simplify and even streamline the process. DashoContent can help you do that. As a subscription-based social media content platform for small businesses, you can get consistent quality content for your pages month to month.
#4 Content Reviews & Approvals
We all need some sort of approval process. More brains add up to better results, more pairs of eyes add up to flawless content, and more types of expertise add up to progress. It'll actually save your time instead of wasting it! With ContentDash, you can set up an efficient social media approval workflow for your team. You'll see that this'll decrease the risk of publishing errors and sending out content that is off-brand or low-quality.
#5 Publishing & Scheduling
The right publishing & scheduling plan helps your overall social media management process, improving your efficiency so you have more time to push out great content and develop connections with your followers in real time. Quick side note: ContentDash is rollling out it's scheduling feature real soon!
#6 Paid Ads Campaigns & Management
Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Like it or not, organic reach is harder and harder to achieve. It can be scary putting real money on the table. So, it’s important to understand all the options.
#7 Community Outreach & Influencers
A powerful social media outreach and influencer marketing plan can get your brand's content in front of a targeted, relevant, and engaged audience by leveraging relationships with individuals who are highly socially active and influential.
#8 Monitoring, Listening, and Sentiments Analysis
Taking into account the shares, comments, mentions, and hashtags that say something about your content, these interactions help study emotions generated by your audience and tells you how people are perceiving your brand on social media.
#9 Analytics and Data Analysis
The core of social media analytics is the gathering and analyzing of marketing and audience data upon which you’ll base business decisions. It’s the only sure way to access insights that you can use to optimize your marketing efforts and product strategy.
The saying goes, "if you fail to plan, you are planning to fail." Without a social media marketing plan, it may be a while before you reap the benefits that social networks have the potential to provide. Keep this roadmap in your back pocket for future reference and increase your chances of succeeding in this exciting new space!
Need to scale social media content for your business? We're rolling out updated prices by the end March 2022. Subscribe now and lock in affordable rates at DashoContent.