DashCon 2022: Empowering MSMEs, creators through content

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DashCon 2022: Digital Marketing Conference in Cebu City was attended by roughly 100 creatives and entrepreneurs from 27 companies across different industries on May 30, 2022.

DashCon 2022:  Empowering MSMEs, creators through content

From what was supposed to be a small, intimate gathering of like-minded individuals, DashCon 2022:  Digital Marketing Conference in Cebu City ended up as a highly-successful in-person community event for entrepreneurs, content creators, and marketing leaders.

It was attended by roughly 100 creatives and entrepreneurs from 27 companies across different industries - digital marketing, architecture, software development, fintech, outsourcing, sales & marketing, e-commerce, traditional micro, small, and medium-sized enterprises (MSMEs), and other startups.

Speakers & Panelists (L-R): Christopher Star, Neil Dimapilis, Lorna Bondoc, and Le-an Lacaba.

The warm industry welcome for DashCon 2022 only reinforced the unfulfilled gap in the market, which conference organizer ContentDash has already started to address.

Many MSMEs are currently looking for creators to produce quality content to help them increase sales, build brand awareness, and reach out to more people. Others new in the field want to learn more about social media and digital marketing strategies and platforms. Freelance creators are interested in widening their horizons to connect to more businesses.

“We are building the future of work for digital marketers - like our flagship DashoContent where we match brands to vetted content creators. We are unleashing the power of tools plus humans to assist in digital marketing. And as we build our product and our community, we want to share our journey. This is where DashCon comes in,” said Fleire Castro, ContentDash Founder and CEO.

DashCon 2022 brought the different stakeholders together to maximize marketing opportunities.  The event allowed participants to gain insights on how to grow their business, learn from their peers, and build their professional network.

Part of the DashCon 2022 program included an unconference - a participant-driven breakout groups with no pre-defined topics.

“This was our little gift for our community of fellow business owners and digital marketing professionals, a platform and venue for us to geek out about trends, tools, and tricks in this ever-changing field of digital marketing. We wanted them to find value at DashCon as we at ContentDash share our mission of empowering MSMEs and creators in Southeast Asia through content,” Castro added.

DashCon 2022 was the first in-person digital marketing conference held in Cebu this year.  Carlo Delantar, founding partner of Core Capital and Head of Circular Economy at Gobi Partners, delivered the keynote speech on Ecommerce, Opportunities for MSMEs, and the Role of Digital Marketing.

Janette Toral - a multi-awarded e-commerce advocate, digital influencer, leadership coach, and author of DigitalFilipino: An E-Commerce Guide for the eFilipino.

Likewise, it featured local and national speakers who shared their expertise in digital marketing.  Leading them was Janette Toral, a multi-awarded e-commerce advocate, digital influencer, leadership coach, and author of DigitalFilipino: An E-Commerce Guide for the eFilipino. Fleire Castro also joined the sessions.

The event included panel discussions on opps and tools for MSMEs, brand storytelling and content creation, influencer marketing and creatorship, community and the gig economy, and growth marketing and data in digital marketing.

The DashCon 2022 organizing team.

Aside from ContentDash, other organizers are Digital Filipino, DashoContent, and Third Team Media.  It was supported by Golden Prince Hotel and Suites, ACX Outsourcing Hub, PRWorks, 2XYou, Unisol, and Shantahl Direct Sales.

Sunstar Cebu, 10 Yellow Milk, and WhenInManila.com served as media partners. Community partners are The Company Cebu, NextPay, Third Wave Coffee, XCEL Hub Training Services, Cebu Chamber of Commerce and Industry, Margooey's, and Balay Eats.