BOSS: Brand Operating System
One-time fee. Brand clarity once. Content direction for 3 months. Control for the rest of the year.
Brand & Content Clarity for 2026
Most teams don't fail at content because they're short on ideas. They fail because nobody can agree on anything, nobody wants to decide, and nothing ever actually closes. This package fixes that.
No long retainers. No endless execution. What you're getting is a fixed-timeline brand and content strategy project, plus a full year of platform access to actually enforce what we build.
We're not writing your content. We're giving you clarity and a system that holds people accountable. Your team, your agency, your AI tools, or your freelancers do the execution. Dasho is the system that keeps everyone aligned and moving forward without the endless back-and-forth that kills momentum.
What's Included
Brand Book
(the useful kind, not the decorative kind)
You get brand positioning that draws a line between who you are and who you're not. Core messaging with actual proof points. Voice and tone guidelines with real examples you can hand to a writer.
3-Month Content Strategy
(ready to execute, not theorize)
You get one clear goal for the quarter. 2-3 priority channels max. 3-5 content pillars that actually mean something. Monthly themes and a weekly content mix.
DashoContent Platform Access
12 Months
Your strategy lives in Dasho where it gets enforced. Structured briefs, approval workflows, SLA timers, decision tracking, full version history, and visibility into who's holding things up.
Brand Book Deep Dive
One structured revision included—that's it. No endless tweaking, no committee design. You get clear guardrails that keep everyone on track:
- Explicit list of off-brand behaviors to avoid
- Clear approval rules for faster decisions
- One revision round, then it's locked
- Real examples writers can actually use
- Stop-doing list to cut waste
Content Strategy Precision
Brief templates that tell people exactly what to make. Hard limits on revisions so you stop wasting time on content that doesn't work.
- One clear quarterly goal
- 2-3 priority channels maximum
- 3-5 meaningful content pillars
- Monthly themes and weekly content mix
- Brief templates for consistent execution
What's NOT Included (On Purpose)
No Content Creation
We don't write your content. We don't design it. We don't post it or manage your community. We don't run ads or campaigns.
No Unlimited Revisions
There are no unlimited revisions, and there's no ongoing consulting retainer. We deliver, you provide feedback in the window, we finalize.
No Execution Services
Your team, your agency, or your freelancers handle execution. We provide the system and strategy that makes execution actually work.
This Is For
- Founders and operators who are tired of re-explaining the same things
- Teams that are sick of re-briefing and re-deciding
- Companies already working with agencies or freelancers who need a clearer system
- Leaders who want fewer meetings and faster decisions
- Anyone ready to enforce clarity instead of endlessly debating it
This Is NOT For
- Teams that think structure kills creativity
- Clients who treat retainers like rollover credits
- Anyone looking for us to 'just handle everything'
- Organizations that avoid making decisions
- Companies expecting endless revision rounds
How It Works
Week 1-2
Brand discovery & positioning. We define who you are and who you're not through structured async inputs.
Week 3-4
Content strategy build-out. We map your quarterly goals, priority channels, content pillars, and create actionable brief templates.
Week 5
Revision and refinement. One structured feedback round on both brand book and content strategy to ensure alignment.
Week 6
Platform setup and handoff. Your complete system goes live in Dasho with full training on workflows and enforcement tools.
"6 weeks. Async. Structured. If you miss a feedback window, we move forward anyway. This is about decisive action, not endless deliberation."
The DashoContent Platform Advantage
No more chasing. No more wondering where things are. No silent rollovers into next month. The platform gives you structured briefs that enforce your strategy, Kanban monitoring that exposes bottlenecks, full audit history for accountability, and clear status on every piece of work—no ambiguity, no confusion.
Structured Briefs
Templates that enforce your strategy and tell creators exactly what to make, eliminating vague requests and misaligned output.
Content Scorecard
Clear view on what needs fixing and what doesn't, with automatic detection of AI content and visibility that keeps work transparent.
Kanban Tracking
Visual workflow tracking with automatic routing and deadline enforcement that keeps work moving without manual follow-ups.
Version History
Complete audit trail of every decision, revision, and approval so nothing gets lost and you can always trace back changes.
The Short Version
Define Your Brand
Crystal-clear positioning, messaging, and voice guidelines that eliminate confusion and endless debates about who you are.
Map 90 Days
A precise 3-month content strategy with clear goals, priority channels, content pillars, and ready-to-use brief templates.
Enforce All Year
12 months of platform access that turns your strategy into an operating system - holding everyone accountable.
Ready to Stop Re-Explaining Everything?
Get brand clarity once. Get content direction for 3 months. Get control for the rest of the year.
This isn't for teams that want more meetings or longer retainers. This is for leaders who are done with the chaos and ready for a system that actually works. One investment. Six weeks of focused work. Twelve months of enforcement. No more wondering if you're on-brand. No more chasing approvals. No more silent delays.