dashcon Masterclass: GenAI for Marketing and Content Ops

ABOUT DASHCON GENAI MASTERCLASS

DashoContent is hosting a dashcon Masterclass for marketing leaders, business owners, creatives & writers who are looking to better understand how to think about AI + human skills in marketing and content operations
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WHAT: dashcon MasterClass: An In-Depth Session on Using Generative AI for Marketing & Content Operations
WHEN: September 26, 2024, 1-5pm
WHERE: work.able Cyberscape Gamma, Cyberscape Gamma Topaz and, Ruby Rd, Ortigas Center, Pasig, 1605 Metro Manila, Philippines
WHO: 30-40 marketing & business leaders, marketing department team members
HOW: Signup at https://www.dashocontent.com/events/dashcon-masterclass
REGISTRATION RATE: General / Walk-in Rate: P7000 | September 1, 2024 onwards.

*We also provide a discounted group rate for teams of 10 or more.*
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This intensive session will cover these topics:
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Digital Marketing and AI with Janette Toral
GOAL: Equip your marketing team with innovative AI-powered approaches and ethical practices to drive output and strengthen brand presence

- Evolution and impact of AI on digital marketing
- Key AI tools and successful applications (e.g Multiplying output using AI tools)
- Ethical considerations in AI use

AI in Marketing with Fleire Castro
GOAL: Learn how AI can enhance content creation while maintaining human creativity through real-world examples

- AI in content creation and balancing human creativity
- Personalization and customer engagement through AI
- Case studies and best practice

Generative AI Prompt Engineering for Content Operations with Doc Ligot
GOAL: Master techniques for crafting effective prompts to enhance content creation

- Basics and applications of generative AI
- Techniques in crafting effective prompts
- Integrating generative AI into content operationsWhy Attend the Masterclass:

Don’t miss this masterclass to stay at the forefront of AI in marketing!

*Details subject to change and updates*

WHY LEARN GENAI for MARKETING

The marketing landscape is transforming with AI, and staying updated is crucial. Competitors are using AI to streamline workflows, cut costs, and boost client engagement. Through these sessions, you and your marketing team can gain immediate access to innovative strategies and tools that will:
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- Empower your team with advanced AI tools and responsible strategies to enhance output and improve brand performance.
- Utilize AI for personalized customer engagement and content creation, ensuring your brand stands out.
- Master generative AI techniques to increase productivity and creativity in your content operations, giving you an edge.

THE MENTORS

Mr. Doc Ligot

CEO & CTO at Cirrolytix

Ms. Fleire Castro

Founder/CEO at DashoContent

Ms. Janette Toral

Co-founder at iMetrics Asia Pacific

Doc Ligot is a data analyst, software developer, entrepreneur and technologist, and all-around tech rebel, and founder of CirroLytix.

Passionate about using AI for social impact, his work encompasses human rights, public health, and fighting disinformation through computational social science.

Fleire Castro is a second time startup founder, a public speaker, and an award-winning Woman in Business. She has a 16-year experience in Digital Marketing & Tech in a journey from blogging to freelancing and digital marketing agency management. Her vast experience and commitment to economic empowerment make her a true digital maestra and currently an AI-literacy advocate. DashoContent is the 2nd company she is building from ground up.

Janette Toral, a tech trailblazer, has been a driving force behind e-commerce in the Philippines since 1997. As a certified e-commerce specialist and entrepreneur, she champions the fusion of technology and business. Her influence extends across a spectrum, from e-commerce programs and executive coaching to leadership development. With an impressive track record, she's left her mark on Philippine internet and e-commerce policies, establishing her as a tech luminary and a rebel in her own right.

TOPICS

12:30 - 01:00 PM

30 minutes

12:30 - 01:00 PM | 30m

Guest Registration & Class Networking

01:00 - 02:00 PM

60 minutes

01:00 - 01:15 PM | 15m

Janette Toral on Digital Marketing and AI

- Evolution and impact of AI on digital marketing
- Key AI tools and successful applications
- Ethical considerations in AI use

02:00 - 02:15 PM

15 minutes

01:15 - 01:35 PM | 20m

Mentor Introduction & Break

02:15 - 03:15 PM

60 minutes

01:35 - 02:00 PM | 25m

Fleire Castro on AI in Marketing

- AI in content creation and balancing human creativity
- Personalization and customer engagement through AI
- Case studies and best practices

03:15 - 03:30 PM

15 minutes

02:00 - 02:10 PM | 10m

Mentor Introduction & Break

03:30 - 05:00 PM

90 minutes

02:10 - 02:35 PM | 25m

Doc Ligot on Generative AI Prompt Engineering for Content Operations

- Basics and applications of generative AI
- Techniques in crafting effective prompts
- Integrating generative AI into content operations

05:00 - 05:30 PM

30 minutes

02:35 - 02:45 PM | 10m

Masterclass Wrapup and Consultations

About the Event

dashcon 2024 | AI In Marketing & Business Conference is a leading business conference in the Philippines and Southeast Asia designed to be an interactive "knowledge exchange" that converges AI sophistication with human insight in digital marketing and business growth.

Who's Invited?

Inviting marketing leaders, startup founders, tech-savvy creatives and writers, and AI-curious professionals who want to learn how to "tame the tech" or use AI/ML in marketing, sales, and operations. Our event is for anyone looking to better understand how to use AI and combine it with human skills and oversight for responsible and acceptable use.

Last year our tickets sold fast so don’t miss this opportunity. Reserve your seat now!

Apply to Attend

What to Expect?

‍Discover how AI can be a powerful tool for and marketing professionals, providing insights and automations while human creativity weaves these into relatable narratives and actionable strategies.

This is your chance to grasp how the balance of digital tools and human insight can unlock unprecedented opportunities for growth and innovation.

The Experience

At dashcon 2024, expect a holistic experience that spans inspiring talks, purposeful networking, and a deep dive into both AI capabilities and human expertise.

From cultivating customer loyalty to scaling sales, optimizing leads, and elevating engagement, dashcon 2024 will arm you with the knowledge to master marketing maneuvers.

Immerse yourself in industry-specific revelations, seize opportunities, and expand your network. Sessions will spotlight not just AI but also the irreplaceable value of human creativity in areas like brand storytelling, customer engagement, and more

dashcon 2023

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Taming the Tech

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