When it comes to consistently creating content, we understand how frustrating it is to be stuck. Coming up with high-quality content for your ecommerce business is a lot of pressure. So what's the secret to keeping a steady stream of content?
It's all about QUALITY, CONSISTENCY, and CREATIVITY! These 3 factors are the key to a successful e-commerce social media platform. Your consistent, high-quality and creative posting record fuels a loyal following and grows their relationship with you. As part of creating an engaging social media presence, it's vital to publish regularly. This includes combining memes and infographics, quick tips, product descriptions, following lengthy captions (which is now common) with something shorter and more readable.
We've outlined the different content themes we use at DashoContent to help you plan your social media feed for the year ahead.
It's time to show your product! Showcase the uniqueness and edge of your product and get more people talking about it. Think about new ways to share product photos that fits in seamlessly with your brand aesthetic, while still standing out as your audience scrolls through their feeds. Place different products together on cool backdrops, create stop motion animations, film bitesize videos for your reels and stories, and just have fun with it.
User-generated content is marketing gold! Your audience responds well to feedback from real people who have used your product or service. You can retweet/repost their kind words or create a graphic with their testimonial. User reviews are proven to drive sales and are a great influence on whether customers will want to make a purchase or not - a great tactic for e-commerce businesses. Posting testimonials not only helps to establish credibility for your product/service but they also encourage followers to share their own stories in the hopes of being featured.
Frequently asked questions are a great way to improve your customer’s experience in purchasing your product or service. It allows you to answer the questions that are most commonly asked and enables you to deal with specific queries that your customers have about your business. They also represent another way to reach out and connect with your target audience.
Aside from sharing an entire "How to" post giving in-depth tips and advice on how to use your product or service, you can share a few industry tips that you think your audience might find important or enjoyable. Sharing a simple tidbit is an easy way to share valuable information with your audience.
Brands shouldn’t afraid to show off their sense of humor. Memes are undeniably popular, but whether you should use memes depends on whether they fit your brand and voice. Technically, a meme is a cultural symbol or social idea that is spread virally from person to person. In plain language, a meme is usually a photo with a funny caption, though it can also be a short video or GIF, and it can also be thoughtful, absurd, inspiring, or shocking rather than humorous. If you do decide to use memes, make sure they convey your image and will appeal to your audience.
Ready to establish your own social media content plan? While many e-commerce businesses are still unsure of how to properly attribute income for social media operations, the truth is that unique social media postings do help move your products and make good offers! DashoContent can help in supplying monthly content so you can maintain an active digital presence. All you need to do is sign up on www.DashoContent.com and select the number of monthly content you need, and our vetted content creators will take care of the rest.
Still need some convincing? Here's why you need a content subscription service like DashoContent.
Written by Charlene Virlouvet