4 Uses of AI for Small Businesses

October 19, 2023

Curious about how AI can up your small business content game? Explore these applications that can supercharge your content strategy today.

4 Uses of AI for Small Businesses

In digital marketing, content reigns supreme. Small businesses continually seek innovative ways to create engaging, high-quality content, a vital means to connect with their audience in the highly competitive online landscape. Enter artificial intelligence (AI).

AI's transformative power extends to numerous industries, making its mark particularly noticeable in marketing. A whopping 76% of marketers are using AI to create basic content. Moreover, 44.4% of businesses have used AI for content production, personalizing content, curating user-generated content, and generating keywords and topic ideas. 

AI is a game-changer, especially for small businesses. It's all about streamlining operations, boosting productivity, and, most importantly, making your content top-notch.

And with AI, it's not just about making our lives easier —  it's about freeing marketers up to do what they do best: strategize.

Are you searching for the right tools to enhance your small business's content creation? This article will delve into four amazing AI applications that empower you to create outstanding content, giving your company an edge over competitors.

  1. AI-Powered Content Generation

Among the most exciting advancements in content creation is AI-powered content generation. These AI tools, often fueled by advanced language models like GPT-3, autonomously generate coherent, informative, and engaging written content. Not surprisingly, 85.1% of AI users use it for blog content creation.

AI-powered content generation streamlines the writing process, producing substantial volumes of content quickly. Tools like these can create tailored content for specific audiences or topics, reducing the need for manual editing.

For instance, CopyAI can generate blog articles based on a brief, saving time and resources while maintaining brand voice and audience relevance.

  1. Natural Language Processing (NLP) for Content Enhancement

Based on a survey of content creators, over 50% utilize NLP for content creation and marketing, including content curation.

Using AI's NLP capabilities, small businesses can elevate their content. The NLP technology performs various tasks, such as grammar checking and sentiment analysis, ensuring error-free, SEO-optimized, and audience-engaging content.

The popular grammar tool Grammarly, an AI-powered writing assistant, corrects grammar and spelling errors, suggests improvements and ensures reader-friendly content free from common language mistakes.

  1. Content Marketing with AI Recommendation Systems

If you’re a small business that aims to personalize user experiences and content, AI recommendation systems can make these possible. 

According to McKinsey, personalization drives a 10-15% revenue increase, with more proficient use of data leading to even greater returns. AI-driven recommendation systems tailor content recommendations to each user's preferences and behavior, significantly boosting engagement, conversions, and brand loyalty. 

Netflix's recommendation engine is a prime example, increasing user satisfaction and extended viewing times through its analysis of user habits.

  1. AI-Enhanced Social Media Management

Keeping your social media game on point can be a real challenge for small businesses. AI-powered solutions can streamline the process and save time. With 31% of marketers using AI for social media posts, it's clear that AI-enhanced social media management tools are a necessity.

Hootsuite is a star player in this game. It uses AI to do all the heavy lifting, from scheduling posts to figuring out what's popping up with your audience.

DashoAI is your content sidekick

In the landscape of AI applications for small business content creation, dasho.ai shines as a formidable tool. dasho.ai, DashoContent's unique AI tool tailored for content marketing, analyzes existing online content, identifies your brand's unique voice, and maintains consistency across all platforms.

With dasho.ai, you'll have a guide to craft content that resonates with your audience, maintains brand consistency, and ultimately supercharges your marketing results.

Embrace the AI Advantage

One thing's clear –  AI has become an indispensable ally for small businesses in content creation. By embracing AI applications like DashoAI, small businesses can streamline operations, enhance productivity, and, most importantly, create high-quality content that resonates with their audience.

Time to Kickstart Your AI Content Journey

Are you ready to harness the power of AI in your content creation strategy? Embark on your AI content journey by exploring the AI applications and tools and empower your small business to thrive in the digital age with AI as your content creation partner.