Now, it's easier than ever to take one or more social media marketing courses online, from the comfort of your own home. So, here is our list of ten social media certification courses to build your credibility and get gigs.
Social media platforms and features are constantly changing in response to the various global and regional trends. Whether you’re a social media marketing newbie or want to up your game, you’ll need some expert assistance and guidance from the best to stand out among the rest.
With the emergence of online and e-learning, access to such subjects and the leaders of these fields have eased to huge magnitude. Digital marketing gurus like Gary Vaynerchuk, Neil Patel, Seth Godin, and others have made a huge contribution to the fine-tuning of these courses that are as effective as they are affordable.
Now, it's easier than ever to take one or more social media marketing courses online, from the comfort of your own home. So, here is our list of ten social media certification courses to build your credibility and get gigs. Read on and decide which one you would like to try:
1. SOCIAL MEDIA MARKETING CERTIFICATION (Hubspot)
Overview: Hubspot is a full-service CRM platform that provides extensive sales and marketing resources via its Hubspot Academy. The newly updated Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners
What you'll learn: Develop an engaging and effective social media strategy for your business, build an inbound social media strategy that delights your customers and grows your bottom line, leverage the power of social media to transform your business and your career.
2. META BLUEPRINT CERTIFICATION (Facebook)
Overview: Meta certification exams help you stand out in your field. Meta awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Meta products. You can take extensive exams to become Facebook Blueprint Certified.
What you'll learn: Short courses cover the Complete Guide to Facebook Ads with Ads Manager, Mapping the Customer Journey, Getting Started with Commerce Manager, and many more.
3. FOUNDATION FOR SOCIAL MEDIA MARKETING (LinkedIn Learning)
Overview: You can access this course free through the LinkedIn Learning platform when you log in to your LinkedIn account. However, if you are willing to invest $30 per month, you will also have access to many other beginner and advanced digital marketing and social media courses. It's an excellent place for a beginner, with topics ranging from developing a social media strategy to interacting with customers online.
What you'll learn: Developing a social media strategy, defining your audience, choosing the right channels, publishing best practices, building and maintaining a community, selling on social media, measuring activity, and innovating with social media marketing.
4. SPECIALIZATION IN SOCIAL MEDIA MARKETING (Coursera)
💰Price: Monthly subscription $9.99-$399
Duration: Approximately 7 months to complete
Overview: Coursera's Social Media Marketing Specialization is a collection of courses that delve into the fundamentals of social media. Each specialization course includes hands-on projects that must be completed to receive certification.
What you'll learn: Business Planning, Digital Marketing, Social Media Marketing, Influencer Marketing, Analytics, Social Marketing, Social Network, Social Media, Marketing Strategy, Writing, A/B Testing, Budget.
5. MASTERY OF SOCIAL MEDIA MARKETING (Udemy)
Duration: 10h 11m total length of material
Overview: This course is jam-packed with detailed information. This social media marketing course, developed by Courseenvy, covers everything from basic social media training to paid advertising on all major social media platforms. It not only has 8 hours of video content, but it also has 39 articles and 26 downloadable resources.
What you'll learn: Social Media Marketing Basics, Instagram Marketing, Youtube Marketing, SEO, Pinterest Marketing, Facebook Ads, Twitter Marketing, LinkedIn ads, automation, Google Business.
6. MASTERCLASS IN SOCIAL MEDIA MARKETING (Udemy)
Duration: 39h 41m total length of material
Overview: If you thought the previous Udemy course had a lot of content, this one has more than 20 hours of video modules. This course is a second Udemy option because it covers many social media marketing topics. While the previous course focused on paid ads, this one focused on "how-to" and content marketing.
What you'll learn: It covers setting up social media platforms and the buyer's journey, creating images, creating and editing videos, email marketing, SEO, blogging, and other topics. Because this course has 36 modules, there are too many to list here; instead, visit the course's landing page.
7. CONTENT MARKETING FOR SOCIAL MEDIA (OMI)
💰Price: $25/month after 10-day free trial
Duration: 56:36 minutes of education
Overview: This Online Marketing Institute course provides an overview of various social media platforms before delving deeper into marketing to millennials. It also covers more advanced topics such as paid advertising and ROI measurement.
What you'll learn: Understand the types of social content that you can create to aid your content marketing; leverage social content for different objectives – crucial to your success in social media, create a visual voice for your company using Snapchat, Instagram, and Pinterest, YouTube, and other image and video-based platforms; learn how to include content curation as part of your social media strategy; make the right choices by investing in a social presence; leverage Paid Social to serve your goals.
8. SOCIAL MEDIA MARKETING TRAINING (Hootsuite)
Duration: 6 hours
Overview: The Hootsuite Social Marketing Training curriculum ranges from beginner to intermediate level strategy. This introductory yet comprehensive course will get you started while providing more in-depth knowledge so you can implement strategies immediately.
What you'll learn: Introduction to Social Media Marketing, Optimizing Your Social Media Profiles, Social Media Strategy - from A to Z, Growing Your Advocate Community, Content Marketing Fundamentals, Social Advertising Fundamentals.
9. THE DIGITAL MARKETING FULL COURSE BUNDLE (Reliablesoft)
Overview: The Reliablesoft Academy Social Media Marketing Course is appropriate for both beginners and intermediate social media marketers. The course is included in the Digital Marketing Complete Course Bundle. This course will teach you everything you need to know about social media marketing, from getting organic Facebook traffic to running paid social media marketing campaigns.
What you'll learn: Digital Marketing Basics, SEO, Facebook Ads, Keyword Research, Google Analytics, Content Marketing, Email Marketing, Social Media Marketing, SEMRUSH, Optinmonster.
10. ADVANCED SOCIAL MEDIA CERTIFICATION TRAINING (MarketMotive)
💰Price: $641 for 180 days access
Duration: 25-30 hours on average
Overview: Although this course covers the fundamentals of social media, it also delves into more philosophical aspects of the industry, such as industry myths and how to adapt your strategy to align with your business goals.
What you'll learn: You will be able to market yourself or your business through social media campaigns, measure paid ad metrics, build relationships with influencers, and master advanced social media communication principles by the end of the courses.
We looked at the most popular social media training providers to help you find the best social media marketing course. All courses are appropriate for beginners and more experienced social media marketing professionals. To be the best at anything, you have to put in work. How you use social media is no exception. Social media marketing is an incredibly competitive landscape, so it’s important that you thoroughly understand the basics in order to get the most out of your efforts.
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Written by Charlene Virlouvet