dashcon 2024 was a huge success, bringing together over 100+ participants to explore the latest AI trends in marketing and business. The event featured insightful talks, panel discussions, and real-world case studies, equipping attendees with the tools to integrate AI into their strategies.
DashoContent, an AI-powered B2B digital marketing agency, announces the resounding success of dashcon 2024, the AI in Marketing & Business Conference. The event, themed "Taming the Tech: The Case for AI in Marketing and Business," took place on August 1, 2024, and exceeded all expectations with 103 participants, surpassing the anticipated 80 attendees.
Building on the momentum of previous conferences, dashcon 2024 delivered an enlightening platform for industry leaders, innovators, and professionals to explore the latest AI trends and applications in marketing and business.
Participants at dashcon 2024 engaged in a series of insightful talks and panel discussions designed to equip them with practical AI knowledge and skills. The event provided a unique opportunity to:
Dominic Ligot, CEO of CirroLytix: "The studies are showing that there's a very high interest and usage of AI at the individual level, but also a lack of infrastructure and support at the institutional level. While the government figures out whether to prioritize AI or not, we should take our own education seriously and produce more AI builders, users, planners, and trainers."
Fleire Castro, CEO of DashoContent: "Ai in Marketing and Business require an approach that intentionally merges the best of AI speed and automation with human creativity. Without both, a marketing department will face challenges in keeping up with customer requirements and branding challenges in this fast-paced landscape. It’s crucial then to be Ai-literate."
Mary Grace Mirandilla-Santos, PH country researcher of the 1st Global Index on Responsible AI and lead advocate of Better Internet PH: "AI has the potential to disrupt and improve the way we do things, especially for the startup industry. It can improve systems and processes that lead to transformative innovation. The community must raise awareness among policymakers about how it is using AI, explore different ways of adopting it effectively, while continuously assessing its impact and promoting responsible AI development and use."
Charlene Virlouvet, Chief of Staff of DashoWork: “AI literacy is shifting from a nice-to-have to a must-have, with companies starting to prioritize applicants with AI skills over those with experience. The aim is to enhance, not replace, human expertise. People will be able to work smarter, not harder, because of AI's ability to automate repetitive operations, generate data-driven insights, and facilitate more efficient workflows.”
Joseph Ilagan Director of BUILD Ateneo de Manila: “There are two general risks involving GenAI. The first is the improper production and consumption of GenAI tech and content. The second is too much gatekeeping especially in schools, to the point that students do not learn what GenAI can and cannot do (thus making the first risk even more dangerous).”
The success of dashcon 2024 demonstrates the growing adoption of AI as a key driver of change in various industries. As a premier event exploring AI's role in marketing and business, dashcon 2024 provided valuable insights for marketers and business leaders seeking to optimize their operations with AI. Participants left equipped with practical knowledge and strategies to transform their marketing approaches, enhance business operations, and drive innovation.
Additionally, DashoContent is proud to announce its upcoming Masterclass series on Generative AI for Marketing & Content Operations. This exclusive event will take place on September 26, 2024, at work.able by Robinsons Land in Makati City.
The Masterclass will feature expert sessions on Digital Marketing & AI with Janette Toral; AI in Marketing with Fleire Castro; and Generative AI Prompt Engineering for Content Operations with Doc Ligot. Don't miss this opportunity to stay ahead of the curve in AI-powered marketing!
For more information about dashcon 2024 or the Masterclass series, please visit the official website: www.dashocontent.com/events/dashcon-masterclass
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