DashoContent to Host Masterclass on Generative AI for Marketing and Content Operations

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The event will be held on Thursday, September 26, 2024, from 1:00 PM to 5:00 PM at work.able by Robinsons Land, Cyberscape Gamma, Ortigas Center, Pasig City.

Building on the success of previous events, DashoContent aims to equip participants with hands-on skills and innovative approaches to AI technology for marketing. The Generative AI Masterclass will focus on practical applications of AI in content creation, helping businesses streamline their marketing processes.

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What to Expect: A Masterclass on the Future of Marketing

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The Masterclass is designed for professionals eager to explore how generative AI can transform marketing strategies and content operations. Participants will have the opportunity to learn from industry experts and gain hands-on experience with AI tools.

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Event highlights include engaging, hands-on sessions led by industry experts, where participants will explore the following topics:

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• The Evolution of Digital Marketing and AI with Janette Toral, Co-founder of iMetrics Asia Pacific. Janette will dive into how AI is transforming digital marketing, focusing on:some text
  • The evolution and impact of AI on marketing strategies
  • Key AI tools and their successful real-world applications
  • Ethical considerations surrounding AI use in marketing
• Blending AI with Creative Processes with Fleire Castro, Founder & CEO of DashoContent. Fleire will explore how AI can enhance content creation while maintaining a human touch, with insights on:some text
  • Balancing AI-driven tools with human creativity in content production
  • Using AI for personalization and improving customer engagement
  • Real-world case studies and best practices for integrating AI in marketing
• Mastering Generative AI Prompt Engineering with Doc Ligot, CEO & CTO at Cirrolytix. Doc will guide participants through practical applications of generative AI in content operations, covering:some text
  • The fundamentals and applications of generative AI
  • Techniques for crafting effective AI prompts that drive productivity
  • Strategies for integrating generative AI seamlessly into content workflows

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Attendees will not only learn from expert-led sessions but will also have the chance to participate in networking opportunities with fellow professionals, allowing them to connect with peers and industry leaders.

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Why Attend the Masterclass?

This Masterclass offers an exclusive opportunity to dive deep into generative AI and explore its potential to improve marketing operations. Participants will leave with actionable insights and the skills needed to integrate AI into their strategies.

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What You’ll Learn:

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• Discover how AI is reshaping the future of digital marketing
• Master the art of balancing human creativity with AI tools
• Develop hands-on skills in crafting effective AI prompts for content creation

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Quotes from the Experts

“Generative AI opens up new possibilities for marketing and content creation. Our Masterclass will provide practical tips and real-world applications to help you make the most of these tools,” said Fleire Castro, Founder & CEO of DashoContent.

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Janette Toral added, “This is a great chance to get up-to-date with AI in marketing and learn how to integrate it into your strategies effectively.”

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Doc Ligot added, “There tends to be a reduced emphasis on enhancing fundamental marketing skills, which are essential for becoming a more effective marketer.”

Registration and Pricing

Spaces are limited, so early registration is highly encouraged. The registration fee is PHP 7,000, with a special group rate available for teams of ten or more. Don’t miss this chance to explore the latest advancements in AI-driven marketing.

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Sign up today at https://www.dashocontent.com/events/dashcon-masterclass.

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For inquiries about sponsorship and partnership opportunities, please contact us at [email protected] or visit our Facebook page.

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